Free articles can be accessed via websites called article directories. Web site promoters post articles using them as a promotional tool. Internet articles by convention have a resource box located at the bottom of the article, detailing who wrote the article and where to get more information. This is your vital link from the reader - prospect to your website.

All being well the traffic (from people clicking on your article link for more information) is converted to sales and longer term opt-ins. The rub off benefit of having your name in print (everywhere) is that you are considered an expert in your chosen field. Those who baulk at writing themselves can employ a writer to do the job for them. The cost is well under ten dollar's per article. Quality counts so write well or be tough on your writer!

Here's an example. You are a home based bookkeeper. You get busy and write an article on or directly related to bookkeeping and submit the article to the relevant directory. People looking for bookkeeping information or looking for a bookkeeper, read your article. If impressed with your article's content the prospect will click on your link in the resource box and visit your website. The result is a customer who has been driven to you electronically and may well buy more than once.

Jackpot! You have submitted your article to a free directory; this means that people in your niche will use your article including your resource box. The result is people will be exposed to your article (read expertise) and will click on your link. you benefit from traffic on other peoples web sites.

To assist in generation of the maximum number of prospects to your website, submit a couple of articles to each article directory web site. There are more article directories out there than I can include here suffice to say choose directories to concentrate on your key words (subject of your articles).

About the Author, Shane Press, The Experiential Learning Guy:

Before you buy anything online, make sure you check Shane Press' fantastic mini series on marketing home business on the internet with articles unhappy at work or to learn how you can work from anywhere work from anywhere. Work at home business opportunity.

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